Wednesday, March 29, 2006

The AdSense Bottom Line

I was talking recently with Shimon Sandler about how to make AdSense and Yahoo Ads really perform. I've been doing some testing recently with AdSense and other self-serve web advertising and here are some the results I've found.

I know that first paragraph above might seem spammy, but that's the point. Check out the AdSense on the bottom of this post - it should be showing links about AdSense.

We all know that advertorial content works best. No one like to be advertised to. The same principle applies to AdSense. I get the best results when I use the AdSense "line" - the Link Unit. You can easily integrate it into your content and introduce it as "More Resources" or "Find out More." Since I started changing my AdSense on my sites to that format, my daily profits have doubled!

Notice I removed the borders and matched the link color with the other links in this post. On most of my sites, the average user probably doesn't even suspect that these are sponsored links, despite the "Ads by Google" line.

For more information about The AdSense Bottom Line, see these resources:

4 Comments:

Anonymous said...

You are right... Too bad..

http://thepyramidsofgoogle.blogspot.com/

1:54 AM  
Ooglaser said...

Hmm.. That is a really good idea!

But isn't it illegal by google to say you can find more info there? Im not sure about that..

4:35 AM  
Anonymous said...

Great idea! :)

8:56 AM  
Eli said...

But isn't it illegal by google to say you can find more info there? Im not sure about that..

I don't see anything in their program policies. I'm not asking for clicks and it still says "Ads by Google", so I think it is OK.

11:44 AM  

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