SEO Spam - Or is it?
SPAM is officially defined as, unsolicited, sent in bulk and automated (must be all three to be spam).
Well, according to U.S. Can-SPAM Act, unsolicited email must be labeled and contain an opt-out option. I don't see any of that here. In the U.K., unsolicited bulk email is illegal, excluding work addresses, such as mine.
Their claims:
1. Unsolicited - it certainly was. If I want SEO help, I'll turn to our 5-person in-house SEO team or one of the three comapnies we employ for additional SEO services.
2. Bulk - it probably was. The thing is a form letter with my web site and backlinks from Google pasted in. They don't mention the nature of my business or anything like that.
3. Automated - I imagine it was as well. That would be the smart way to do it.
The Email:
From: Backbone Solutions [mailto:josie@backbone-solutions.co.uk]
Sent: Thursday, January 05, 2006 8:48 PM
To: ME
Subject: Your Free Link Check and Top 10 Placement Offer
Hello,
I've been looking at your website at www.yoursite.com. Apologies for contacting you unannounced but we have already provided a service for you for no charge (see below). wow, thanks!
You are not on any list so this is the only email you will receive from us. one too many
As a no charge service we conducted a link check for your website. We searched on Google for link:http://www.yoursite.com and found that you have 30 websites linking to you that are indexed by Google (try it, you can find websites that link to any other website in this way).
As a no charge service I conducted a link check for their website. I searched on Google for link:http://www.backbone-solution.co.uk and found that you have 0 websites linking to you that are indexed by Google (try it, you can find websites that link to any other website in this way). Backbonesolutions.com has 27. And a whopping PR of 3.
As you're probably aware the more websites that link to your website the higher up Google (and Yahoo and MSN) your website is likely to appear. Getting other websites to link to you is an essential but very time consuming aspect of any successful search engine optimisation process.
This is where we can really help you. Using your preferred search terms (we can assist in choosing these if you want) we can achieve top 10 placements on Google, Yahoo, MSN for you. This is done through a combination of tried and tested "off-site" (arranging for websites to link to you) and "on-site" techniques.
We are highly confident we will succeed. In fact once your account is set up we operate a "more than your money back guarantee" should we fail to obtain your chosen top 10 placements for you.
We have achieved top 10 positions on Google, Yahoo and MSN for numerous clients and are happy to show you examples. We know we can do the same for you. I'd love to see that.
For further details we can ...
NOTE: This is not *spam, you have been contacted by a person sending this email manually, with the sole purpose of introducing ourselves to you with no cost or obligation on your part, also you are not on any list with us. We sincerely hope you appreciate this is the politest way of contacting you and we sincerely apologise if it has inconvenienced you in any way.
*Officially defined as, unsolicited, sent in bulk and automated (must be all three to be spam).
For more information about SEO Spam - Or is it?, see these resources:



9 Comments:
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We have had a terrible experience with this company backbone solutions who drew us in with this 'spam' email. A year down the line, our results are worse than when we joined them, they got us no links and they have stolen money from our credit card. They are not in the business of helping your ranking but in tripping you up if yuo fail to respect one of their extremely vague terms. We respected them all and still ended up being penalised. We are now taking them to court. They are not fit to be in business. Unprofessional not to say unethical.
We have had a terrible experience with this company backbone solutions who drew us in with this 'spam' email. A year down the line, our results are worse than when we joined them, they got us no links and they have stolen money from our credit card. They are not in the business of helping your ranking but in tripping you up if yuo fail to respect one of their extremely vague terms. We respected them all and still ended up being penalised. We are now taking them to court. They are not fit to be in business. Unprofessional not to say unethical.
yeah I get a ton of this stuff.
I have a question, I am a member of a group and recieve mails all the time from that gorups members introdcing their sites etc, so I sent one doing the same, just a hello i have made this look if you are keen.
A one off thing and I get some moderator write me back calling me a spammer, I wrote the mail, sent it to the group and never planed to send anything else. where is the line between spam and sending an introduction? maybe I am nieve here but I can tell the difference between mail that is just send acting as though it is just sent to me and some one saying hey I have done this!
I too have had a terrible experience with Backbone Solutions, and was also drawn in by the "spam" e-mail. It all sounds very familiar. My results are worse than when we joined them and they managed to get me 13 links in the whole year. Whoopy!!
I am still in the complaints procedure but will certainly be taking them to court if nothing is resolved.
I am not sure how current this blog is but I could really do with some advice. I too have had a major problem with backbone solutions. They haven't done what they promised and even bribed me to pay them more money over a domain name dispute which they would not transfer. I recently sent them a letter stating they were in substantial breach of contract. 6 weeks down the line I have received no response, only to find this morning that they had taken two unauthorised payments from our account, and we are not talking hundreds! Seeing that we are seemingly not the only ones this has happened to it would be useful to hear from anyone who posted here to see how they got on with reagrd to taking legal action.
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