So Long Aff, We Hardly Knew Ye
Well, it finally happened
Google is no longer allowing multiple ads for the same URL. So if big poppa brand is bidding on a term, your affiliate ad has gotta go! Unless of course you lead people to a new page, with real new content. Just part of Google's diabolical plan to make the internet a better place by offering more usable things to people. This company is like Mother Teresa--which explains our love/hate relationship with it: Love it as users and hate and then learn to love it as advertisers.
So what happens now? Well we get more options in our search ads, which more new competitors previously sidelined. Oh, and click prices should drop a bit. And some companies will lose money, like ValueClick / Commission Junction, LinkShare, Etc... Guess I will be having a somber time at their upcoming party.
And Without Further Ado, the Google Edict, in FULL:
What is changing:
With this new affiliate policy, we'll only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches, which is determined by a combination of your ad's maximum cost-per-click (price) and clickthrough rate (performance).
For instance, if a user searches for books on Google.com or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we'll display the ad with the highest Ad Rank.
How this will affect you:
If you're an affiliate, this means that you no longer need to identify yourself as an affiliate in your ad text. However, your current ad text will continue to display your affiliate status until you change it.
Affiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.
Well, there is always Overture. At least for now...
Google is no longer allowing multiple ads for the same URL. So if big poppa brand is bidding on a term, your affiliate ad has gotta go! Unless of course you lead people to a new page, with real new content. Just part of Google's diabolical plan to make the internet a better place by offering more usable things to people. This company is like Mother Teresa--which explains our love/hate relationship with it: Love it as users and hate and then learn to love it as advertisers.
So what happens now? Well we get more options in our search ads, which more new competitors previously sidelined. Oh, and click prices should drop a bit. And some companies will lose money, like ValueClick / Commission Junction, LinkShare, Etc... Guess I will be having a somber time at their upcoming party.
And Without Further Ado, the Google Edict, in FULL:
What is changing:
With this new affiliate policy, we'll only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches, which is determined by a combination of your ad's maximum cost-per-click (price) and clickthrough rate (performance).
For instance, if a user searches for books on Google.com or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we'll display the ad with the highest Ad Rank.
How this will affect you:
If you're an affiliate, this means that you no longer need to identify yourself as an affiliate in your ad text. However, your current ad text will continue to display your affiliate status until you change it.
Affiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.
Well, there is always Overture. At least for now...
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